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Cookie policy

Cookie policy

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1. INTRODUCTION

  • 1.1) Please read this cookie policy (Cookie Policy) to help you understand how our group of companies (McDonald’s Corporation) use cookies. This Cookie Policy should be read in conjunction with our Website Terms of Use.  
  • 1.2) When you visit our Website, we may store some information commonly known as a ‘cookie’ on your device (e.g. your computer, mobile phone, tablet etc.) in order to facilitate your browsing.

2. WHAT IS A COOKIE?

  • 2.1) Cookies are small text files that are placed on your device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to those operating the site.
  • 2.2) Cookies are useful to us because they allow our Website to recognise a user’s device. Cookies allow also you to navigate between pages efficiently, remember preferences and generally improve your experience of using the Website.
  • 2.3) We make use of:
    • functional cookies on our Website to [remember the language or the cookies preferences you have chosen for the next time that you visit our Website];
    • analytic cookies to analyse how our visitors use the Website and to monitor the performance of the Website. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise; and
    • tracking and marketing cookies to enable us to deliver targeted advertising that may be relevant to a user’s interests.

3. WHAT TYPE OF COOKIES DO WE USE?

The table below explains the cookies we use when you visit our Website and why.


1) Functional Cookies (Mandatory)

These cookies are essential for core website functions, such as user authentication, language selection, and market settings.

Cookie Name
Purpose
Impact if removed
myMarket
Stores user's selected market for localization.
Users must reselect their market on every page refresh.
selectedMarket
Stores the currently selected market for navigation.
Users will lose their selected market setting.
myMarketId
Stores market ID to identify the region.
The site may load incorrect regional content.
selectedMarketId
Stores selected market ID to ensure correct regional content.
The site might fail to display location-specific information.
myLang
Stores user's language preference.
Users must reselect their language every time they visit.
selectedLang
Stores the selected language to maintain consistency across pages.
The language setting will reset every time.
urlMarket
Stores market selection in the URL to maintain regional context.
Users might be directed to the wrong regional page.
SEARCH_SAMESITE
Ensures session security in cross-origin requests.
 

2) Security & Authentication Cookies (Mandatory)

These cookies are the Security & Authentication Cookies currently on the website. These cookies are required for security and session validation, ensuring the website is protected against attacks.

Cookie Name
Purpose
Impact if Removed
__Host-next-auth.csrf-token
Users must reselect their market and language on every page refresh. This will make the site very slower
Users can be tricked into performing unintended actions, like submitting fake forms.
____Secure-next-auth.callback-url
Stores authentication callback URL for login security.
Third-party logins (Google, OAuth) may fail
__cf_bm
Cloudflare security mechanism to detect and prevent bot attacks.
Increased bot traffic, spam, and possible DDoS attacks. Users may see more CAPTCHA challenges.
SID
Google security cookie used for authentication and fraud prevention.
Google services (OAuth logins, embedded YouTube videos) may stop working.
HSID
Google security cookie for user authentication and session protection.
Loss of secure session management and risk of unauthorized access.
NID
Google security cookie used for user verification and secure browsing.
Increased risk of unauthorized access and fraudulent activities.

3) Analytics Cookies (Non-Essential)

These are the Analytics Cookies currently on the website. These cookies track user behavior and website performance but are not necessary for core site functionality.

Cookie Name
Purpose
Impact if Removed
_ga
Tracks unique visitors on the website.
Website will not be able to track unique users accurately.
_gid
Tracks user interactions and activity on the site.
User behavior (clicks, page views) will not be recorded.
_gat
Google Analytics tracking for website performance.
Minor impact, but Google Analytics might slow down slightly.
_fbp
Facebook Pixel tracking for retargeting and marketing analytics.
Facebook ads will not be optimized properly.
_scid
Snapchat tracking to measure user behavior.
Snapchat ad campaigns will lose effectiveness.
_scid_r
Snapchat tracking to monitor ad engagement.
Ad performance data will be lost.
_ttp
TikTok tracking for user interaction analytics.
TikTok ads will no longer track user actions.
_tt_enable_cookie
TikTok cookie for tracking ad effectiveness.
Retargeting ads won’t work on TikTok.
muc_ads
Twitter Ads tracking.
 
personalization_id
Twitter cookie for ad targeting and personalization.
 

3.1) The data collected through Cookies placed on your device will not be kept for longer than is necessary to fulfil the purposes mentioned above. The Cookies that we place automatically on your device will automatically expire as per the set time frames.

The data collected through cookies will be retained only for as long as necessary to fulfill their intended purpose. Below are the typical retention periods for different types of cookies:"

Cookie Type Retention Period
Functional Cookies Stored for up to 12 months or until manually deleted.
Security & Authentication Cookies Stored for session duration or up to 30 days for session validation.
Analytics & Tracking Cookies Retained for 6 to 24 months, based on third-party provider policies.

Third-party cookies (e.g., Google Analytics, Facebook Pixel) have expiration policies set by their respective providers.


4. HOW DO I CHANGE MY COOKIE SETTINGS?

  • 4.1) You can change your cookie preferences at any time by through your browser settings. You may need to refresh your page for your settings to take effect.
  • 4.2) Alternatively, most web browsers allow some control of most cookies through the browser settings.
  • 4.3) Please check your internet browser software or with your software supplier if you wish to block cookies. Please note that disabling cookies may result in certain features of the Website not working. For optimal use of the website we recommend that you do not disable Cookies on your device.

5. CHANGES TO THE COOKIE POLICY

We may update this Cookie Policy from time to time. Where we make any material changes, we will inform visitors of our website.

This Cookie Policy was last updated in 28-Mar-25.

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